Niusule's products are largely consumer oriented and sales, marketing and branding play an important role in the Company's business strategy. Niusule's management team is focused on expanding the business and is actively seeking distribution partnerships with distributors in new markets.

In November 2009, the Company engaged two new distributors in the Shanghai and Zhejiang Province to distribute its products through their well established distribution networks. The Company also employs a highly motivated professional sales team to market its products. Niusule plans to enter 20 top retail chain brands by 2010 and is in negotiations with Walmart, Carrefour, Trust-Mart, CRV (China Resources Vanguard) Mart and Wu Mei MartPlans.

Geographic Expansion Plan

Enter new markets through top of the line department stores or supermarket in leading locations with high purchasing power consumers

2009: Establish a strong footprint in the Zhejiang Province

• Over 150 retail outlets in Zhejiang Province
• Enter Shanghai Market through a distribution partnership with Hainan Qi Zheng Pharmaceutical Co., Ltd
• Partner with leading retail outlets including Century Lianhua Supermarket, Carrefour, Trust Mart and CRV

2010 – 2011: Develop new markets and increase market penetration

• Beijing, Jiangsu, and Guangdong Provinces
• Expand retail outlets in Zhejiang to 250 by the year 2010

2012 – 2013: Enter second–tier cities through partnership with distributors

• Wuhan, Chengdu, Chongqing, Fuzhou, etc
• Establish and strengthen distribution channel in new cities

Advertising

Online Promotion:
Niusule promotes its products online to educate consumers and make products available to a broader base of consumers. Niusule’s products are currently available for purchase on Alibaba.com and Taobao.com, the two major B2C or C2C e-shopping sites in China.

Newspaper Advertising:
Niusule advertises its products and brand name in leading newspapers including Qianjiang Evening Paper and City Express.

Billboard Advertising:
Niusule advertises its Gummy Bears on 15 Billboards throughout Hangzhou.

Outdoor Advertising:
Niusule advertises its Gummy Bear product on the streets around the children's hospital of Zhejiang University school of medicine, the largest comprehensive center for pediatric medical care in Zhejiang Province.